A Printer Who Believes in More Than Print

9 06 2010

Lets face it, print is no longer the only game in town. I’ve met and talked to many printers who still concentrate their marketing efforts on direct mail, yellow pages and printed newsletters as the only way they communicate their message. Things have changed and we’ve seen a tremendous shift away from the “print-centric” mindset in the marketplace. However, there is now evidence that completely abandoning print may also be a mistake.  Marketers who run away from print may end up with an unbalanced communication strategy. Print is still very relevant and should  be used wisely in conjunction with other media (web, mobile and social). This more effective “cross-media” approach is more balanced and more effective in communicating your message to your target audience.

Recently I have seen change within the print community as many are now branching out and embracing social media as are most in the business world. The adoption rate is picking up as more and more of my printer friends are establishing Facebook Fan (or is it now Like?) pages and some of them are even beginning to tweet. I have a printer friend on the east coast who has turned into a powerhouse blogger. Every week she has something new to say. I only wish I could be more consistent with this blog. This is all very encouraging because social media takes time to understand and develop. The sooner you get started the sooner you are on the path to success with these new tools.

Most of my social media efforts has been centered around my business, because as most of my small business colleagues know:
You are your business and your business is you.

Here is my lineup of non-print media where you will find this printer:

Combined with web, mobile and social media there are many new tools in print media that are available that can make your print more effective, more powerful and elicit a much higher response rate. I’ll leave those discussions to another post.

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3 responses

9 06 2010
jane

The Printing House (in Canada) is also doing some interesting things with social media. Cool!

26 01 2012
Mark Richards

The nature of printing has changed, as has the face of the market in which it operates. However I do believe there will always be a demand for it of sorts.

With almost every household computer comes an inkjet or laser printer. Who would have though less than two decades ago that every household would have its own printer? That’s one helluva demand for ink cartridges.

The sophistication of mail merge techniques also makes door-to-door mailouts easier to organise, and despite rising postage prices there is competition in the postal distribution game too. Ask any postman and the amount of unaddressed printed mail he has to deliver these days is a sore point to say the very least.

Printing will always be here, those who provide the service simply need to keep up with the latest developments in the market.

28 09 2014
google advertising professional

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