sorrentomesablog

2009 has been a year of change. After 23 years Sorrento Mesa Printing has a new logo, look and feel to its brand. We’ve added services and increased our capabilities on many fronts including upgraded CRM software and storage servers to improve our efficiency. We’ve gone through the G7 certification process of our color digital proofer and offset press for perfect color matching. We’re now offering wide format printing for posters and trade show graphics and expanded our CD/DVD print and burn capabilities. In 2009 social media has also driven change in how we interact with our clients. LinkedIn, Twitter, Facebook (Sorrento Mesa Printing now has a fan page) and even this blog have added new dimensions to how we communicate. There’s no replacement for personal one-on-one time, but now we can keep in touch with so many simultaneously.

2009 has also brought its share of unwanted change as well. This has made itself apparent after spending the last few months calling clients to update contact information and catch up with those I’ve not spoken with for a while. Many of my client contacts are no longer there and it’s been quite a revelation. Some have been fortunate to find other opportunities, others are still searching. So much change in such a short period of time. The pundits say we’ll be looking at these employment conditions to stay with us for awhile. What is different during this downturn though is previously I might have lost contact with some of these clients, now through social media I’ve still been able to stay in touch and even been able to help by making introductions though my LinkedIn network.

So, even though 2009 has been the year of change there are things you can do to adapt and help others adapt as well. Take a few moments and think about what you can do. Even the smallest gesture can have a big impact. I would welcome your thoughts and ideas.