sorrentomesablog

“Print in the mix” what does that mean? It means that print media is no longer a solo act, now it’s a voice in the choir.  Its part of the harmony consisting of all the marketing tools of today’s multiple media choices (web media, SEO, email marketing, social networks, broadcast media) that communicate your marketing message. For most of this decade, the marketing emphasis has been weighted towards web media. Consider that for a number of years now, when you ask most new creatives coming out of design school what media they want to design for, the answer is overwhelmingly, The Web.  But it is becoming more and more obvious that a balanced approach to communicating your message is much more effective, and a mainstay of that balanced approach is print media. Content should ideally be designed for both electronic and print media for maximum effectiveness.

Consider the advantages of print:

It’s credible.

Things that appear in print usually carry more weight with the reader.

It’s portable.

You can read the message without being near a monitor or a phone.

It’s convenient.

You can choose when and where you read the message, on your timetable.

It’s easily archived.

Print Media doesn’t need backups or protection against drive crashes.

It’s fun.

Try making a wicked paper airplane out of a web page.

Your print media should be used to inform, and also to drive readers to your website, where they can learn more about you, and you about them.

Work closely with your printer, he or she can help you in this process. Printers know how to increase the effectiveness of your print projects so you can spend wisely for the best results. Print media is a powerfully persuasive tool.

Use it.

For more specific information about the effectiveness of print media, I would invite you to visit  www.printinthemix.com